Brief

Tsuji Hearing Aid Centre is a Japanese based company that has been operating since 1933. The brief was to create new identity such as logo and redesign for the character. There is also a synergy between the logo and the form of the Japanese character for Tsuji 辻.

Solution

I created the logo for Tsuji Hearing Aid using the form of the outer and inner ear as inspiration. There is also a synergy between the logo and the form of the Japanese character for Tsuji 辻. I redrew and designed their character in vector. I terme of coulor palette, I suggested white, primary blue and red as clinical category