PROJECT

Shu Restaurant

Graphics , Print
Paris / France
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Brief

Shu restaurant is a high-end Japanese ‘Kushiage’ restaurant based in Paris. I have worked on their graphic material since their opening five years ago. The brief was to create a new menu with new branding using the original logo I created for them. They also regularly update their wine list, so they wanted me to come up with a concept for displaying the dates on the list without printing it every time.

Solution

I designed the menu cover with a close-up of the logo using a new pastel colour palette to provide a sense of freshness. I used dots as a new graphic element to tie in with the arch shape of the logo. As their menu is only three courses, I suggested the folding system with one course for each section. My concept for the folding menu was to give a sense of three dimensions. I left a blank area for the date of the wine so that the restaurant can include the number when they update the wine list.

Details

  • Cover on rives linear ivory 250 g pelliculage matt coating
  • Cover open 400mm x 180mm
  • Cover close 145mm x 180mm
P6070581
P6070582
P6070569
P6070570
P6070571
P6070583
P6070585
P6070572
P6070573
P6070587
P6070590
P6070574
P6070575
P6070580
P6070576
P6070577
P6070578