Shu is a high-end Japanese restaurant based in central Paris. The brief was to creating a new identity, menu and website for the opening.
My inspiration for the graphics came from the very unique architecture of the restaurant. The front door is a miniature arched wooden door that opens onto a cave. I used this magical storybook entrance as the base for Shu’s identity.
The vertical menu design is a reflection of the bird’s eye view of the restaurant as we enter through the small arched door.