PROJECT

Radica

Branding , Graphics , Identity
Kagawa / Japan
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Brief

RADICA douce harmonie is a concept boutique in the new shopping area ‘Green marugame-machi’ that was opened in Takamatsu city, Kagawa, Japan in 2012 by a company called NDC Japan based in Tokyo. They needed a brand identity, branding, visual concept and painting with the concept ‘Travel in provence’.

Solution

I created the logo using a very natural font and a gradient between two complementary colours, blue and orange. I designed the shopping bag with blue and orange stripes. I also came up with a concept to include poems by French poets such as Paul Verlaine and Jean Cocteau. I provided a painting on canvas with the concept ‘Provence’.

Details

  • 800mm x 100mm Acrylic on canvas
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