http://kenkichitai.com/?p=1092 http://kenkichitai.com/?p=1092#comments Fri, 09 Dec 2011 04:17:22 +0000 KENKICHI TAI http://kenkichitai.com/?p=1092

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Bobdesign is a company based in Paris, France. They specialise in polyurethan products such as lamps, tables and small homewares that are sold worldwide.

I created a logo and graphic elements for the guideline of a new department of Bobdesign.

Shu  is a high end Japanese restaurant based in central Paris that specialise’s in ‘Kushigue’ cuisine.
The brief was to create a website that reflects the sophisticated cuisine, but also to remember that the origin of  ‘Kushigue’ originates from street food. The owner of Shu didn’t want a website that was too high end and slick, he wanted the website to be inviting to all.
I created Shu’s website using customised wordpress. It was also important to create a website with user friendly functions for updating photos and menu changes.

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Shu is a high end Japanese restaurant based in central Paris that specialises in ‘Kushigue’ cuisine.
My brief was to create an updated menu with a new and fresh concept.
My concept was to create a menu that had vibrant colour and movement, but still had a strong reflection on the unique menu and architecture of the restaurant.
It was also important to create a menu with a binding system that can be easily changed, so additional or revised pages can be replaced in the menu.

Natural anatomy is the most developed form and structure for me. I have tried to reach and develop the form with my imagination. Similar to a computer that has developed from big square structure to something smooth and modern is a collaboration with natural anatomy. I am developing my illustrations in the same way that industrial design is developing.

Stevie Z Party is an event company specialising in both DJ events and also hiring of music equipment based in Melbourne.
I created the Stevie Z Party identity with a strong influence of electro music and strong geometric form.

This brief was to create identity and promotional material for an event to launch a new device called the “SLAB”.
The slab is a device with a fully functional computer phone, video camera, music player, and 3D HD movie player and game console.
My goal was to promote this device as stylish and innovative based around the needs and profile of “Gen Y“, my target market.
Geometric forms with a focus on the hexagon was the base to this creation. The hexagon form represents technology, a central role in the way “Gen Y” operate and communicate. Each segment of the hexagon represents an area of the media. The segments then connect back together to make the device, the ultimate social connector.

Agency: Experience UK

Kai restaurant is a high end Japanese restaurant based in central Paris.
I created a menu that has a strong Japanese minimal design influence. I wanted to juxtapose modern design with traditional Japanese design. I chose rice paper for the menu to create an authentic final product and worked well with my graphics.
I also created a page system to easily identify and see the menu either in Japanese or French.

I worked for branding and concept development for the cigarette brand Chesterfield.
The brief was to create concepts for the new branding and advertising campaign of a new range cigarios with new packaging for France.

Agency: Prodeo Y&R Brands France

Paramount Pictures created a brief and guideline for the GI Joe poster. Each country is given this brief and guideline to develop a poster that is personalised to suit each country.
My brief was to create a poster for the French market that would be used in the metro, street, bus and billboards.
I was able to create the final poster by choosing elements provided in the guideline and developing the composition with transparency layers.

Agency: Prodeo Y&R Brands France